@your SiRVis... Simon Francis Blaise R. Vistro wants to be known as SiRVis (an amalgamation of his name, profession and penchant for service). He is a polymath wannabe in the fields of training and education, civic voluntarism, sports, arts, travel, photography and social networking. Born and raised in Dagupan City, he is a staunch advocate of the preservation of Pangasinan language, arts and culture. Follow me on: Twitter. Facebook, Tumblr, Plurk.

Monday, February 7, 2011

Monde Nissin's Lucky Me wins lone 2nd PANATA Gold Award

Monde Nissin, makers of what I consider "my all-time reliable merienda,  emergency pulutan, midnight snack partner, and staple food" Lucky Me!  won the the only Gold award at the 2nd PANATA Awards held at Shangri-la Makati last January 28, 2011. 

“Kainang Pamilya Mahalaga 3” stood above the rest in the Brand Marketing, IMC Category.  The campaign also won Silver for “Pregnant Pause” in Cause Marketing, TV Category, as well as Bronze for “Magnifico” in Brand Marketing, TV Category. Agency Publicis JimenezBasic shared the honors.

In the PANATA Awards, advertiser and agency share the glory in achievement.  An award that drives values-awareness, the PANATA was launched in 2009 to reward integrated marketing communication materials, products and events that revive the ideals of Filipino values such as love of family, respect for elders, prayerful, philanthropy or generosity, volunteerism, hardworking or industriousness, prudence, love of country or heroism, adaptability, flexibility or resilience, humility, obedience, loyalty, and reliability. The PANATA Awards is exclusive to members of the Philippine Association of National Advertisers (PANA).

The 1st PANATA Awards were held in 2010 where PLDT-SMART won the only Gold with its campaign of nationalistic pride, “Ako Mismo”. 

Here is a video of Lucky Me "Pregnant Pause” which is a part of the Kainang Pamilya Mahalaga 3 Ad campaign:

Congratulations Monde Nissin Corporation and Lucky Me! Instant Noodles. 

Full story and list of other 2nd PANATA Awards winners here.


  1. more of this advocacy commercial please...
    we observe that this lucky me pregnant pause garnered many awards....can we see more of this performed by the same artists and models you did last year...we are referring to the "buntis po" commercial...

  2. calling Monde Nissin ....can we have more of the pregnantpause lucky me commercial...a series commercial... much better for reinforcement...performed by models last famealy day september 2010...we miss relevant commercials such as this...

  3. how come my comments were not posted....submitted yesterday??? thanks


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