Monde Nissin's Lucky Me wins lone 2nd PANATA Gold Award

Monde Nissin, makers of what I consider "my all-time reliable merienda,  emergency pulutan, midnight snack partner, and staple food" Lucky Me!  won the the only Gold award at the 2nd PANATA Awards held at Shangri-la Makati last January 28, 2011. 

“Kainang Pamilya Mahalaga 3” stood above the rest in the Brand Marketing, IMC Category.  The campaign also won Silver for “Pregnant Pause” in Cause Marketing, TV Category, as well as Bronze for “Magnifico” in Brand Marketing, TV Category. Agency Publicis JimenezBasic shared the honors.

In the PANATA Awards, advertiser and agency share the glory in achievement.  An award that drives values-awareness, the PANATA was launched in 2009 to reward integrated marketing communication materials, products and events that revive the ideals of Filipino values such as love of family, respect for elders, prayerful, philanthropy or generosity, volunteerism, hardworking or industriousness, prudence, love of country or heroism, adaptability, flexibility or resilience, humility, obedience, loyalty, and reliability. The PANATA Awards is exclusive to members of the Philippine Association of National Advertisers (PANA).

The 1st PANATA Awards were held in 2010 where PLDT-SMART won the only Gold with its campaign of nationalistic pride, “Ako Mismo”. 

Here is a video of Lucky Me "Pregnant Pause” which is a part of the Kainang Pamilya Mahalaga 3 Ad campaign:

Congratulations Monde Nissin Corporation and Lucky Me! Instant Noodles. 

Full story and list of other 2nd PANATA Awards winners here.

Lucky Me Pancit Canton

I have been consuming Lucky Me products since the 90's (during my college days). Among the Lucky Me instant noodles, my all time favorite has been the Lucky Me ChiliMansi Pancit Canton which was launched in 2001. Having stayed in a boarding house/ dormitory myself, I could attest that Lucky Me is a favorite among students. For me it is not just an all-time reliable merienda,  emergency pulutan, midnight snack partner, but a staple food. I could finish at least four packs in one sitting. Eating Lucky Me also brings back a lot of memories. But what I admire about Lucky Me the most is their Kainang Pamilya Mahalaga advocacy campaign. It is a reminder on the importance of having a "family meal" at least during dinner. It becomes a time for family conversations in which parents can guide their children and an opportunity for open communication with the children.

How about you, what do you love about Lucky Me?