The Black Mamba, staring Kobe Bryant, Kanye West, Bruce Willis, Danny Trejo, is a Nike Basketball production, directed by Robert Rodriguez. The film brings Kobe’s alter ego, the Black Mamba to life in a way that’s never been seen before.
The Black Mamba highlights Kobe’s everyday determination and "fight to the finish" spirit. The film also showcases Kobe as one of the best basketball players in the world, featuring him as a "protector" of basketball as he fights off those wishing to destroy and attack the game.
The film will be launched to consumers on Saturday, February 19, 2011, 6:00 p.m. at the Ronac ART Center, Ortigas Avenue, Greenhills, San Juan. Gates open at 4:00 p.m.
With the launch of the film is the unveiling of the Nike Zoom Kobe VI. The Nike Zoom Kobe VI is a performance basketball shoe inspired by the black mamba. The design draws cues from this fearsome snake and incorporates key performance elements in a low-profile shoe that weighs just 10.6 ounces in a men’s US size 9.